La Pasta di Camerino launches it’s new coordinated image

8 March 2016
Confezioni di vari tipi di pasta di La Pasta di Camerino

A new logo, new packs and a new coordinated image will soon arrive on all supermarket shelves where La Pasta di Camerino is sold.

The tradition is renewed because, on the strength of its past and its origins, there is no fear of looking to the future with audacity and innovation, in order to pass on the secret of Marchigian fresh egg pasta to the new generations as well.

La Pasta di Camerino has always been synonymous with taste and authenticity and today it aims to be even more so! Always attentive to the needs of its consumers, the decision has been made to create a fresh and dynamic image and that has never forgotten its origins. Everything changes, but in essence nothing has changed because, although the face of the brand has been refreshed, the quality of its products remains the same.

What has always differentiated La Pasta di Camerino, is clearer than ever after this restyling. Measures have in fact been taken to make the union between tradition and new technologies even more perfect, and this means that Marchigian fresh egg pasta can be reinvented every time using the past as a point of reference.

These are the same technologies and the same spirit of innovation that allow us to create products with an excellent quality to price ratio, accessible to all, including the younger generation.